About Me

I am a versatile and successful business leader with substantial industry experience in strategic and operational event planning, brand strategy, creative direction, marketing, channel management, content creation, publicity and customer experience functions. These skills have been honed over the past 13 years in the highly dynamic music, entertainment and luxury hospitality environment of Playa Luna Presents (JV with Live Nation, fka CID Presents).

Throughout my career I’ve managed teams of content creators, designers, technologists, marketers, specialty vendors and publicists to effectively deliver industry-leading content for some of the largest artists and events in the world. I have a proven track record of building premier campaigns and launching financially successful experiences across a wide range of formats and territories.